Concise and simple are beautiful.

Precise and correct are important.

Telling stories powerfully is essential.

Tell your story powerfully instead of telling someone what to do. Instead of resisting being told what to do, perhaps they’ll see an opportunity for themselves that was previously obscured. Perhaps they already know what to do, and just need a little push to actually do it.

Instead of saying “I think,” ask if what you think could be the case. Instead of saying “You should,” ask what would happen if they did. Instead of saying “That’s not the case,” ask, “if that were the case, wouldn’t this also be the case?”